we help adaptive leaders move from UNCERTAINTY to action.
the more things are uncertain,
the less you should do.
Action creates clarity, not the other way around.
But we can stall because we want to take bold steps.
Yet it’s impossible to know which ones when we feel ambiguity.
Instead:
Identify Light Actions (small, safe, easy) to get moving without resistance or hesitancy.
Our approach begins with this premise:
Ambiguity calls for humanity.
Leading through uncertainty starts with understanding how people actually work—then designing from there.
Light Actions help us get there without guessing, by trying things with the people who will ultimately benefit.
when ambiguity slows priorities like tech adoption, market shifts, or funding changes…
Employ Light Actions.
Examples
FROM AI RESISTANCE TO AI PLAY
Why it matters:
A major consumer brand’s marketing team was slow to adopt AI due to time commitment and resistance. We reframed from tool integration to AI curiosity. That yielded a switch from a big commitment to a light ask: an invitation to a month of AI inspiration. Incorporating new tools has many unknowns. Taking one at a time helps build momentum.
4 Months to new products and ownership mindset
Why it matters:
A legacy company needed a fast overhaul to move to digital and embed new skills throughout the organization. We chose 30 emerging leaders and empowered them with new tools and a new mandate. The ripple effects changed the business: employees acted like owners and new products emerged.
50% funding drop yielded a stronger organization
Why it matters:
A social impact membership organization had a 50% funding hit, and their member organizations saw 20-80% drops. Thinking Light Actions, they invited members to a funding inspiration event: together, the leaders got creative about new ways to access income. They were able to increase the speed at which they learned what worked and turn a funding hit into income diversity and reduced volatility.
Feedback we’ve gotten:
“I still use these tools today. I’ve taught them to so many other people by now.”
“This feels great; this feels easy!”
“Amy is a recharging machine. I get a boost every time I bring her hard things I’m navigating as a leader.”
Want action in ambiguity?
Check out our upcoming workshop:
