Uncertainty is here to stay,
so we need a better way to lead confidently in ambiguity.

That’s the Power of Light Actions

Action creates clarity, not the other way around.
But we often stall because we want to take bold steps,
yet it’s impossible to know which ones when we’re seeped in ambiguity.

the more things are uncertain,
the less you should do.

The unlock is to identify Light Actions (small, safe, easy) to get moving without resistance or hesitancy.

Moreover, in an era of machine-led everything:

Ambiguity calls for humanity.

Leading through uncertainty starts with understanding how people actually work—then designing from there.

At Collective, we support leaders in honing their ability to lead through uncertainty with creativity, curiosity, and confidence. We offer tools and tangible approaches to regain momentum.

Examples

From big commitment to light ask

A major consumer brand’s marketing team wanted to rethink how they were approaching AI. What they’d done so far felt heavy: team members had to commit significant time. Plus, there was resistance to the idea of using AI tools. So we reframed from tool integration to AI curiosity. That yielded a switch from a big commitment to a light ask: an invitation to a month of AI inspiration. Once people are comfortable with the tools, integration is bound to follow.

From overwhelm to ownership

A major brand wanted to move from print to digital by empowering their team to be owners. We invited a select set of teams within the organization to light action leadership sessions, where we covered experimentation, gathering inspiration, and more. These weekly sessions were complemented with permission to run small experiments evolving the brand (think Google's 20% projects), as long as they were structured, intentional, and required minimal outlay. Result: increased sense of ownership, and new digital products.

FROM isolated to collaborative

A social impact membership organization had massive funding hits, alongside many of their member organizations. Instead of solving it alone, they invited members to a funding inspiration event: together, the leaders got creative about new ways to access income. They were able to increase the speed at which they learned what would work in their sector.

Feedback we’ve gotten:

“The most important thing for us is creating a culture of experimentation.
This feels great; this feels easy!”

“Amy is a recharging machine. I get a boost every time I bring her hard things I’m navigating as a leader.”

light actions should feel quick, easy, even fun.
Because that’s the easiest way to gather meaningful momentum.

Want momentum in ambiguity?

We offer support for leaders, teams, and organizations in finding the right Light Actions to move them forward, and building and exercising Light Action muscles.

The results:

• Confident movement in uncertainty

• Stronger muscles for creativity, curiosity, and confidence in uncertainty

• An ownership mindset

Want to know more about Light Actions and how you or your team can get support? Follow me…