is a business priority feeling heavy, generating resistance, or not moving at pace?
It’s time for a Light Action.
Light Action = noun (1.) A small, safe, easy step (2.) that brings insight.
For example, you / your team may be:
Trying to evolve processes to wisely incorporate AI
Developing a new operating process but facing resistance to uptake
Uncertain how to close a funding gap
Stalled due to high market uncertainty
Unsure how to validate or refine a new business idea before investing
Trying to stabilize or grow without breaking what’s already working
Looking to increase sustainability of revenue
We help your team get there with ease through:
the Light Actions Hub
A trainer that helps teams act fast
when clarity is scarce.
(Details here)
What makes this different
Flexibility. Inspiration. Momentum.
Get exactly what you need to take the next light action:
From a boost or to sustained support.
From open enrollment experiences to custom instances for organizations.
From individual leader support to team or organization-wide support.
i Created this to give every leader access to support I once offered privately.
Hi, I’m Amy Bonsall.
I want to empower leaders everywhere with all they need to create easy action in ambiguity.
I’m bringing approaches I used with the world’s most recognized companies—IDEO, Google, John Deere, Old Navy—to everyone who wants them. I’m an expert in identifying the next right light action for teams and leaders. And I’m passing that expertise on.
My expertise came through my decade at IDEO, where I built and ran the Venture Design practice and my stint as VP of innovation at Old Navy, where co-created the re-launch of a underperforming business.
This isn’t just design. I’ve leveraged the neuroscience of what keeps us from moving as well as tools of creativity, curiosity, and speed to help leaders create confidence and momentum in ambiguity.
Besides writing regularly in my own publication, I’ve written for Harvard Business Review, Entrepreneur Magazine, and more. And spoken/taught at SXSW, IDEOU, and beyond.
