This is for you if...
You’re a leader and any type of uncertainty is keeping you or your team from moving confidently and with momentum.
For example, you may be:
Trying to evolve processes to wisely incorporate AI
Developing a new competency model but facing resistance to uptake
Seeing a funding gap but unlocking how to close it is a mystery
Stalled due to high market uncertainty
Unsure how to validate or refine a new business idea before investing
Trying to stabilize or grow without breaking what’s already working
Looking to increase sustainability of revenue
Whether you need a quick hit or to immerse yourself (or an employee) in a space to practice and grow Light Action muscles…
we’ll be providing a combination of tools, materials, and live support for creating momentum in ambiguity.
What it looks like
You’ll have access to:
2x/month 90-min group calls with other leaders wanting to take Light Actions
On-demand content
A private Circle space to share insights and questions
(optional) Additional 1:1 time with Amy (in 1 hour slots)
The spirit of this group experience is to help you access momentum and confidence. Use this as a container to help you create the momentum and accountability you need.
What makes this different
Flexibility. Inspiration. Momentum.
Our goal is to give you exactly what you need to take the next light action, whether you or your team need a boost to create some momentum, or you want to establish a consistent ease of identifying and taking light actions due to ongoing uncertainty.
Join for a month. Join for a quarter. Join for a year. Reach out about a custom instance or bespoke programming for your organization.
Join as a team. Join as an individual.
Why I built this
Hi, I’m Amy Bonsall.
I’ve spent my career helping some of the world’s most recognized companies—IDEO, Google, John Deere, Old Navy—navigate growth and change. In every case, we got there by co-creating with empowered leaders. Over the years, I honed an expertise in identifying the next right light action for teams and leaders, and in helping them take it.
That came through my decade at IDEO, where I built and ran the Venture Design practice, launching many corporate ventures. And was solidified when I led innovation at Old Navy and co-created the re-launch of a underperforming business.
I’ve shared my expertise in spaces such as Entrepreneur Magazine, Harvard Business Review, SXSW conference, IDEOU (you may know me from the popular IDEOU course on designing a business), and more.
While I began as a designer, I’ve weaved far more than design into the Light Actions approach. Amongst other things, I’ve leveraged science (specifically the neuroscience of what keeps us from moving) as well as tools of creativity, curiosity, and speed to help leaders create confidence and momentum in ambiguity.
How to join
Group experience:
Corporate rate: $300/person/month
Non-profit and startup rate: $150/person/month
If you prefer an individual experience or one just for your organization, please reach out for plans and rates.
Openings for newcomers once a quarter. Next opening: October X.
Maybe this is your next light action…
Join our preview session on October 17, 2025 at 9PT/noon ET/5BST/6CEST. Recording will be sent to all who register, even if you can’t make it live.
