is a business priority feeling heavy, generating resistance, or not moving at pace?

It’s time for a Light Action.

Light Action = noun (1.) A small, safe, easy step (2.) that brings insight.

For example, you / your team may be: 

  • Trying to evolve processes to wisely incorporate AI

  • Developing a new operating process but facing resistance to uptake

  • Uncertain how to close a funding gap

  • Stalled due to high market uncertainty 

  • Unsure how to validate or refine a new business idea before investing

  • Trying to stabilize or grow without breaking what’s already working

  • Looking to increase sustainability of revenue

WE OFFER support for action in ambiguity

Three options:

Learn the power of Light Actions:
We’ll define Light Actions, share examples, and give you one light action you can take tomorrow.

RSVP here

(Recorded and sent to all RSVPs)

Coming in November!

Move your business priorities forward:
Both synchronous and asynchronous ways to learn and apply Light Actions to move your business priorities forward. A mix of live jam sessions, chat, and on-demand content to get you and your team moving when ambiguity strikes.

Be the first to know

Get custom and immediate support for acting on business priorities:
Book 1:1 or team sessions with Amy.

Reach out here
 

Need something for a Business unit or organization? here it is.

What makes this different

Flexibility. Inspiration. Momentum.

Get exactly what you need to take the next light action:

  • From a boost or to sustained support.

  • From open enrollment experiences to custom instances for organizations.

  • From individual leader support to team or organization-wide support.

Make this your next light action…

preview session on October 24, 2025 at 9PT/noon ET/5BST/6CEST.

Recording will be sent to all who register, even if you can’t make it live.

RSVP Here
 

i Created this to give every leader access to support I once offered privately.

Hi, I’m Amy Bonsall.

I want to empower leaders everywhere with all they need to create easy action in ambiguity.

I’m bringing approaches I used with the world’s most recognized companies—IDEO, Google, John Deere, Old Navy—to everyone who wants them. I’m an expert in identifying the next right light action for teams and leaders. And I’m passing that expertise on.

My expertise came through my decade at IDEO, where I built and ran the Venture Design practice and my stint as VP of innovation at Old Navy, where co-created the re-launch of a underperforming business.

This isn’t just design. I’ve leveraged the neuroscience of what keeps us from moving as well as tools of creativity, curiosity, and speed to help leaders create confidence and momentum in ambiguity.

Besides writing regularly in my own publication, I’ve written for Harvard Business Review, Entrepreneur Magazine, and more. And spoken/taught at SXSW, IDEOU, and beyond.

Preview session on October 24, 2025

at 9PT/noon ET/5BST/6CEST.

I hope to see you there!

Recording will be sent to all who register, even if you can’t make it live.

RSVP here

I have been featured as an expert in:

Participants have come from: