is a business priority feeling heavy, generating resistance, or not moving at pace?
It’s time for a Light Action.
Light Action = noun (1.) A small, safe, easy step (2.) that brings insight.
For example, you / your team may be:
Trying to evolve processes to wisely incorporate AI
Developing a new operating process but facing resistance to uptake
Uncertain how to close a funding gap
Stalled due to high market uncertainty
Unsure how to validate or refine a new business idea before investing
Trying to stabilize or grow without breaking what’s already working
Looking to increase sustainability of revenue
WE OFFER support for action in ambiguity
Three options:
Learn the power of Light Actions:
We’ll define Light Actions, share examples, and give you one light action you can take tomorrow.
(Recorded and sent to all RSVPs)
Coming in November!
Move your business priorities forward:
Both synchronous and asynchronous ways to learn and apply Light Actions to move your business priorities forward. A mix of live jam sessions, chat, and on-demand content to get you and your team moving when ambiguity strikes.
Get custom and immediate support for acting on business priorities:
Book 1:1 or team sessions with Amy.
Need something for a Business unit or organization? here it is.
What makes this different
Flexibility. Inspiration. Momentum.
Get exactly what you need to take the next light action:
From a boost or to sustained support.
From open enrollment experiences to custom instances for organizations.
From individual leader support to team or organization-wide support.
Make this your next light action…
preview session on October 24, 2025 at 9PT/noon ET/5BST/6CEST.
Recording will be sent to all who register, even if you can’t make it live.
i Created this to give every leader access to support I once offered privately.
Hi, I’m Amy Bonsall.
I want to empower leaders everywhere with all they need to create easy action in ambiguity.
I’m bringing approaches I used with the world’s most recognized companies—IDEO, Google, John Deere, Old Navy—to everyone who wants them. I’m an expert in identifying the next right light action for teams and leaders. And I’m passing that expertise on.
My expertise came through my decade at IDEO, where I built and ran the Venture Design practice and my stint as VP of innovation at Old Navy, where co-created the re-launch of a underperforming business.
This isn’t just design. I’ve leveraged the neuroscience of what keeps us from moving as well as tools of creativity, curiosity, and speed to help leaders create confidence and momentum in ambiguity.
Besides writing regularly in my own publication, I’ve written for Harvard Business Review, Entrepreneur Magazine, and more. And spoken/taught at SXSW, IDEOU, and beyond.
Preview session on October 24, 2025
at 9PT/noon ET/5BST/6CEST.
I hope to see you there!
Recording will be sent to all who register, even if you can’t make it live.
