Are you seeing this as a big change moment?
Recognize uncertainty is here to stay?
Doing all the righ tthings to mitigate?
Want to empower your teams with new skills fit for this era.

What do you need?
You need design + entrepreneurship.
Design brings curiosity and creativity.
Entrepreneurship gives you a structured, iterative approach to gaining clarity.

If you’re a leader in 2025, you’re likely facing uncertainty.
I’ve heard all of these lately:

“We want to be more entrepreneurial, because the market is changing rapidly and we want to adapt with ease.”
”We want to create time for growth, not just mitigation. Because mitigation may help now but won’t see us into the future.”
”We want to engage the organization in designing its future, because that’s the only way new behaviors stick.”
”We want to get out of analysis paralysis and launch a new initiative already. Because this new initiative only helps us if it’s live.”

You’re not alone.

The answer: Curiosity-led leadership. It’s a combination of design + entrepreneurialism.

(be it AI, market conditions, revenue losses, etc.).
It’s imperative to focus on mitigation and protection. You may be leading layoffs, scaling back parts of the business, orchestrating reorgs, focusing strategic efforts.

But you’re acutely aware that mitigation isn’t enough to secure a robust future for your organization.

What you want is a more optimistic playbook for your organization. One that can be used everyday and that, when deployed consistently, will ensure your teams are building a robust future.

What have I heard?

“We want to be more entrepreneurial.” (Why? Because the market is changing rapidly and we want to adapt with ease.)
”We want to create time for growth, not just mitigation.” (Why? Because mitigation may help now but won’t see us into the future.)
”We want to engage the organization in designing its future.” (Why? Because that’s the only way new behaviors stick.)
”We want to get out of analysis paralysis and launch a new initiative already.” (Why? Because this new initiative only helps us if it’s live.)

Successful founders often have these thoughts too. After all, they’re only human.
But these sentiments will keep you from moving forward.

The approach successful founders take? Exactly the opposite of what you’d think.

Yes, you need some new skills to become a founder (you can learn these easily).
But more so, you need three key reframes to be a successful founder (and they’re pretty intuitive).