Hi, I’m Amy Bonsall.
Liminal Architect. Sharp questions. Brave experiments. Creative nudges.
I’ve built a career—and a life—out of navigating transitions that don’t come with a playbook. (Believe me, I’ve looked.)
I’m a former design executive at IDEO and Old Navy, where I shaped strategies and led innovation at scale. I’ve helped Fortune 100s like Google and John Deere reimagine what’s next, spoken at SXSW, written for Harvard Business Review, and earned degrees from Carnegie Mellon and IMD. My work has impacted high-achieving leaders across industries and continents.
And none of it came from following a five-step plan. I’ve moved countries, changed careers, started companies—and more than once, looked wildly successful on paper while quietly wondering what the hell is next.
My coaching and courses bring everything I’ve learned into one place.
They’re smart, structured, and built to help you move forward—whether you’re rethinking everything or just one quiet thing you can’t ignore anymore.
This is your nudge.
Burn the spreadsheet, not your momentum.