Building the experimentation muscle

Prompts to help you design experiments for the big stuff

Hi and welcome! If you’re new here, I’m Amy, a designer and liminal zone guide. I wrote this guide to designing experiments on the big stuff… so that you can move forward with confidence and get clear on where you’re heading. It includes some thought-starter ideas and a framework for structuring experiments.

Need more support? Join my newsletter if you haven’t yet, or reach out for a complementary call to hear more about how I can help.