Hi, I’m Amy.
I’ve never played by the rulebook. Actually, that’s not true. I played by it long enough to find out the hard way that didn’t work for me! Since then, I’ve decided to do it my way. I’ve lived overseas (on 4 continents); I’ve re-invented my career more than once; I’ve founded multiple companies; I was a snowbird in my 40s for goodness sake! But it wasn’t always easy. Some of those changes really floored me in the process. So I decided there had to be a better way, and I designed it. I’m a former design executive, and I’ve taken all the expertise I used helping the world’s biggest and most innovative companies (like Google and John Deere) reinvent themselves — and applied it to us — to help us make hard decisions, get unstuck, and live the lives we really want.