What makes this different
Flexibility. Inspiration. Momentum.
Our goal is to give you exactly what you need to take the next light action, whether you or your team need a boost to create some momentum, or you want to establish a consistent ease of identifying and taking light actions due to ongoing uncertainty.
Join for a month. Join for a quarter. Join for a year. Reach out about a custom instance or bespoke programming for your organization.
Join as a team. Join as an individual.
Make this your next light action…
Join our preview session on October 17, 2025 at 9PT/noon ET/5BST/6CEST.
Recording will be sent to all who register, even if you can’t make it live.
Why I built this
Hi, I’m Amy Bonsall.
I’ve spent my career helping some of the world’s most recognized companies—IDEO, Google, John Deere, Old Navy—navigate growth and change. In every case, we got there by co-creating with empowered leaders. Over the years, I honed an expertise in identifying the next right light action for teams and leaders, and in helping them take it.
That came through my decade at IDEO, where I built and ran the Venture Design practice, launching many corporate ventures. And was solidified when I led innovation at Old Navy and co-created the re-launch of a underperforming business.
I’ve shared my expertise in spaces such as Entrepreneur Magazine, Harvard Business Review, SXSW conference, IDEOU (you may know me from the popular IDEOU course on designing a business), and more.
While I began as a designer, I’ve weaved far more than design into the Light Actions approach. Amongst other things, I’ve leveraged science (specifically the neuroscience of what keeps us from moving) as well as tools of creativity, curiosity, and speed to help leaders create confidence and momentum in ambiguity.